Ticket Request
Turn interest into action with
Live event attendance is declining as fans grapple with rising costs, struggles to secure tickets, and frustrating checkout experiences during high-demand onsales. That’s why Moshtix created Ticket Request — a smarter way to engage audiences through early access, pre-authorised purchases, and real-time sales data that helps organisers plan better and sell smarter.
Overview
Ticket Request gives fans an easier way to secure tickets before the public on-sale. Instead of sitting in stressful queues or worrying about missing out, fans simply complete the Moshtix checkout flow to request the tickets they want—then sit back and relax.
For organisers, Ticket Request unlocks early, high-value sales through pre-authorised purchases, easing pressure on traditional on-sale windows. Real-time sales data helps optimise inventory, pricing, and marketing—making ticketing more predictive, personalised, and profitable.
Fans get peace of mind. Organisers unlock buyer intent for their event and powerful planning tools. Everyone wins.
What was the challenge?
In many cases, organisers were using familiar methods to gauge demand—presales, waitlists, and on-sale traffic. But as audience behaviour evolved, those signals weren’t always reliable and fans were increasingly hesitant to commit early and were more price sensitive. For some events, high-value tickets took longer to sell, and on-sales didn’t generate the urgency expected.
Ticket Request helps fix this—giving fans a stress-free way to commit early, and giving organisers real-time sales insights to better plan, price, and scale their events with confidence.
Why request tickets...
The process was efficient and we received very positive feedback from fans who used it to secure their tickets early.
How it works
Pre on-sale
Ticket Request is switched on during event setup. When the event goes live, fans can request the amount of tickets they want. A hold is placed on their payment method at time of request and if successful, the request is confirmed within 7 days and tickets are automatically sent to the fan.
3D Secure (3DS)
To keep things secure, 3DS is used when fans request tickets. This adds an extra layer of protection and helps prevent fraud while holding the payment safely until ticket requests are confirmed.
We found that…
In just one campaign, Ticket Request earned more than 60 five-star reviews, highlighting immediate fan satisfaction and strong demand for a smoother ticketing journey
Events achieved 100% fulfilment success rate with 3DS-secured payment, giving fans confidence and organisers peace of mind.
On average, 30% of total ticket allocations were reserved through Ticket Request to show strong early engagement and fan trust in the pre-authorised purchase model.
“Being the first to use Moshtix’s Ticket Request product was a leap of faith— and it paid off immensely. Over 40,000 of our event tickets were fulfilled through Ticket Request and we were very pleased with the result. The process was efficient and we received very positive feedback from fans who used it to secure their tickets early. We have been impressed with how Moshtix have continued to develop the product, optimising and testing to streamline the ticket buying process even further in the recently released Beta version. We have since used Ticket Request for another recent tour, and will definitely continue using the feature in the future.”
FRAN RIDDOLLS
General Manager - Marketing & Product, Kicks Entertainment
CLIENT SPOTLIGHT
Working with Kicks Entertainment gave us great insight into how ticket buyers are changing. Fans want a frictionless, more convenient way to buy tickets. So we teamed up to launch Ticket Request—a bold new approach that lets fans pre-authorise their purchase before tickets go on sale. It made buying easier and faster, with overwhelmingly positive feedback from fans who appreciated the ease and efficiency of securing tickets ahead of time.
Customers shared…
🌟 60+ 5 star reviews during request period
40K+ tickets requested
and up to 65% opt ins with Ticket Request.
IMPACT
Ticket Request has proven to be a powerful tool for reshaping how fans engage with live events and how organisers plan for them. By letting fans pre-authorise their purchase, it helps sell more tickets early and at stronger price points. The process is smoother for fans and takes pressure off traditional sales windows. At the same time, Ticket Request has opened up new opportunities for future engagement, with opt-in data providing valuable insights into audience demand and behaviour. As we look ahead, Ticket Request is set to play a key role in making ticketing more predictive, more personalised, and more profitable.
82,955
Request tickets fulfilled in the first 6 months
33,101
Request orders fulfilled in the first 6 months
22,192
Request generated opt ins
