Walk Up Mode
Get Fans in Faster with
We all know that nobody likes to wait in a long line at the door, listening to the music starting and missing out on the start of a great event. The team at Moshtix decided that this just wasn’t the experience our customers needed. Walk Up Mode is a streamlined checkout to get tickets faster at the door, without needing to fumble around with cash or a card machine (hello ApplePay and GooglePay)
Overview
In today’s fast-paced event landscape, the dynamic between online and door sales continues to evolve. While online pre event sales remain essential, Walk Up Mode was developed to cater to a very specific segment of fans—those who act on impulse and those who missed out on earlier opportunities. These spur-of-the-moment behaviours are crucial to consider as they represent a substantial portion of ticket sales.
What was the challenge?
Walk Up Mode was built to support a better, more streamlined purchasing experience for patrons at the door.
The challenge was whilst the checkout experience caters well for events with a focus on pre-event ticket sales with supporting additions for fans such as Event Reminders and Secure Tickets, it is not optimised for a quick and easy purchase at the door.
Our event organisers are wanting to know more about their fans that were attending events without pre-purchasing tickets. This additional detail is not easy to capture when using conventional door sales methods such as POS.
Event organisers
asked...
We found that…
Door sales accounted for anything from 10% to 50% of total ticket sales, even when combined with online purchases.
Last-minute decision-makers are an untapped audience. For some events, they represent a large portion of the overall ticket demand.
Real-time data from door sales would enable events organisers to capture their audiences needs and adjust strategies for future events and retargeting.
“Moshtix Walk Up Mode has been a game-changer for our venues. The seamless ticketing solution has elevated the guest experience with reduced wait times, allowing guests to purchase tickets and enter events with minimal hassle. With Walk Up Mode, not only has ticketing at the door never been smoother and more efficient, we’ve also been able to gain deeper insights into our walk-up audience. I highly recommend it to any venue looking to streamline their ticketing process.”
MARK CROLLINI
Group Entertainment Manager, Solotel
CLIENT SPOTLIGHT
Through our partnership with Solotel, we gained invaluable insights into their operations and the critical need to streamline customer entry processes. Walk Up Mode was developed to prioritise efficient customer access, both in purchasing a ticket on the door and getting into their event quickly and securely. But don’t just take it from us…
18K+ tickets
Sold using Walk Up Mode at Solotel
Why did we build Walk Up Mode?
Our goal was to build a solution that would allow clubs and venues to effortlessly facilitate door sales, improve efficiencies for both the fans purchase and event operations, and provide invaluable data collection for future events. The streamlined experience enables ticket purchasing through QR and a ticket automatically displayed for scanning and entry upon purchase.
On-platform QR code generator per event to provide easy access to an event QR code to assist with messaging to drive sales at the door.
Capture key data from patrons purchasing at the door to leverage in future marketing campaigns to keep your fans coming back to your venue night after night.
Efficiently fill and turn over venue capacities without manual handling of event set-up or on site management processes to facilitate door sales.
Reduce costs by removing requirements for POS systems, additional staff and manual handling hours for post event reconciliation.
Instant delivery by email or SMS means fans have their ticket at their fingertips ready to enter your event!
IMPACT
Walk Up Mode has proven to be a game-changer for our clients, transforming how tickets are sold at the door while capturing valuable fan details for use in marketing future events. By offering a seamless, quick, and convenient ticketing solution, it has not only increased sales but also significantly enhanced the fans experience. The integration of real-time data capture has provided clients with actionable insights into audience behaviour, enabling more informed decision-making and targeted marketing strategies. Our partners have reported smoother operations and reduced manual intervention, allowing staff to focus on delivering exceptional service. As we look forward, we expect Walk Up Mode to continue delivering value, driving efficiencies, and enabling clients to make more data-driven decisions for the future.
55%
increase in ticket sales using Walk Up Mode,
even if people can still buy tickets at the door, they are opting to use Walk Up Mode
130k
tickets sold so far using Walk Up Mode across various venues and events
8,000+
events to date have been facilitated using Walk Up Mode