Moshtix Featured In New Multi-Year Partnership Between Ticketmaster And Victoria Racing Club (VRC)
Ticketmaster Australia has just announced its exciting new partnership with the Victorian Racing Club (VRC). The deal will see Ticketmaster become the racing club’s exclusive ticketing partner for all race day events held at Flemington Racecourse, including the iconic Melbourne Cup Carnival. Moshtix will also play a crucial role in the new partnership as the preferred General Admission provider for all non-racing events, offering a flexible self-serve solution to the racecourse and its venue hirers.
With access to Ticketmaster’s world-class ticketing technology and innovation, as well as an expanded fanbase across both Moshtix and Ticketmaster audiences, the deal promises VRC patrons an elevated fan experience. The VRC will leverage Ticketmaster’s industry-leading digital ticketing and access control solutions to deliver a completely refreshed experience for all Flemington Racecourse visitors.
“In partnering with Ticketmaster, the VRC sought a partner that could provide ticketing solutions both now and into the future, focusing on service delivery, leading and innovative technology, global reach and business growth opportunities. In Ticketmaster, we believe we have found that partner.” - Steve Rosich, Chief Executive Officer of Victoria Racing Club
“Our ticketing solutions will provide a seamless event experience for VRC members and fans, while our marketing and insights tools will allow the VRC to continue to reach and grow new audiences both in Australia and internationally,” - Gavin Taylor, Managing Director Ticketmaster Australia.
The VRC is one of the world’s leading race clubs and home to Australia’s most famous race, the Lexus Melbourne Cup. Founded in 1864, the club is Australia’s most recognised race club, as well as one of the world’s most innovative. It hosts more than two dozen meetings throughout the year and has around 30,000 members.
The multi-year partnership officially commenced on 1 April 2022, with the VRC’s first race day under the new partnership being the traditional Anzac Day Race Day on Monday 25 April. Tickets for Anzac Day Race Day are on sale through Ticketmaster from Thursday 14 April.
“Our partnership with the VRC will be supported by a dedicated team with years of experience to provide reliable support from on-sale through to event day across all events. I look forward to seeing our partnership deliver some amazing events and a world-class experience for fans,” concluded Taylor.
Stay up to date with all things VRC via the Ticketmaster blog.